Big news for performers and advertisers: SAG-AFTRA’s National Board has overwhelmingly approved the 2025 Commercials Contracts after successful negotiations with the Joint Policy Committee. This approval marks an important step forward in updating performer protections, wages, and standards in an increasingly digital and AI-driven advertising landscape.
Here’s what you need to know about the new SAG-AFTRA Commercial Contracts.
Stronger Protections Around Artificial Intelligence
The new SAG-AFTRA contract significantly improves AI safeguards in commercials. With AI making fake videos, performers are worried about their work being used without permission or payment. The new contracts address these concerns head-on, detailing that any use of a performer’s likeness through AI must be clearly negotiated and compensated. This is a big step forward for protecting artists and human creativity as tech evolves at a rapid pace.
Updates for the Digital Age
The 2025 SAG-AFTRA commercial contract updates how we pay for and use ads on the internet. With brands pouring money into Instagram, TikTok, and YouTube, SAG-AFTRA had to make sure actors were paid fairly. These updated terms guarantee fair payment for ads created for or shown on these platforms, reflecting current advertising market conditions. This is a huge win for performers who increasingly find their work appearing online rather than just on television.
Financial Gains for Performers
Besides technological advancements, this contract offers significant financial gains for SAG-AFTRA members.. These include wage increases, updated residuals for different types of media, and better working conditions protections. Performers will see more upfront pay and residuals that more accurately reflect the ongoing use of their work across multiple platforms.
Why it Matters
This agreement highlights the continued importance of union representation in safeguarding worker rights, particularly amidst rapid industry transformation and the ongoing battle between creativity, tech, ownership, and fair use. By addressing technologies like AI and advocating for better digital compensation, SAG-AFTRA is protecting its members and making sure they’re not left behind.
This contract means more than higher pay for performers; it secures a fair and respectful future in media.
Advertisers and agencies must understand and respect these new contract terms to remain compliant and foster ethical talent partnerships.
For more information on the 2025 commercial contracts, read SAG-AFTRA’s official announcement.
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